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I Write I Write I Write What I What I What I Write. Write. Write.

Insights, opinions and things I find interesting to write about. Unwarranted commentary on the state of things, enjoy.

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The Art Of Brand Building

What happens when products compete and consumers no longer have switching limitations? The brand identity remains the key consumer attraction tactic. Make them feel something more.

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Diamonds Are For...Sometimes

The diamond industry had a great run, but did you know the global consumption was built on a lie? Here's how one PR campaign changed everything.

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What's Next For Crypto In LATAM?

Latin America is quietly becoming one of the most important regions in crypto. Here's what's happening and why you should pay attention.

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72% Of Young Britons Want To Leave The UK. Why?

You might be shocked to know, the answer isn't all that shocking.

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Get It Straight To Your Inbox

Imagine how good an email from me will look between a LinkedIn notification and another discount you won't use.

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